Successful Online Business in 17 Easy Steps
It is estimated that at any one moment there are over 3.5 Billion people on line – and one million coming online monthly. This is like The Wild West, The California Gold Rush, and The Industrial Revolution all rolled into one. Getting your business online means you are ready to take advantage of every opportunity that’s out there. You don’t need lots of expensive software or expertise, but do make sure you are getting all you can from the new virtual marketplace. Then you can be sure that you are well placed for the future.
Establishing Trust is the Key to Online business
There are so many websites and so much information on the net at the moment that users are easily bewildered. The key to building up a successful online business presence is developing trust.
#1. Just think about the amount of spam (unsolicited) email you get, how many websites are there that seem fraudulent or ridden with scams? Identify’ the features that reassure you of a website’s credibility.
#3. Have a page devoted to yourself — show a face and give a little history of yourself and your enterprise. Being able to see a person makes it easier for customers to place their trust in you.
#4. Aim to emphasise any guarantees and money-back promises that you already operate. In fact shout about them! Invite the suspicious to call you and check you are the genuine article. This will make you stand out from other e-businesses.
Develop Your Relationship With Customers and Browsers
The internet gives you the opportunity of keeping in close regular contact with all your existing and potential customers. Maximise your advantage by using email to strengthen business relationships.
#5. Offer free exchange of information. Giving people free information in return for their email address is the least you can do. Small nuggets of information can be powerful – and it means your customers – or even just idle browsers will get the message that you deliver on your promises.
#6. Don’t spend loads of money on a ‘bells and whistles’ website. Although it may look impressive, you could endanger your whole enterprise. Instead opt for a web-presence that is there to back up your ‘real’ business. Make sure your website lets people know who you are.
#7. Keep users informed of what you are up to. Use your email list to let people know of any new developments in your business, new products and services you are developing. And make sure in any email – you also give out more traditional contact details such as phone, fax and address.
#8. Gather valuable feedback from your customers. Ask for comments on your website and services and give browsers the option of a one-click response route. That way they will have a ready addressed email that they can mail back to you immediately.
#9. Acknowledge any responses you get, even just a brief thank you. So many websites are now effectively obsolete – set up 2-3 years ago, with little updating since. Reassure people that you are active by responding quickly to any feedback.
#10. Some statistics have shown that if a prospect asks for information, 48% will buy within one year. So keep in contact with your prospects.
Get the Word Out About Your New Website
Try out several promotional methods before you decide on the best combination for your products or services. There are no rules; the best combination will differ greatly from site to site. So test as many promotion methods as you can. Here are seven of the best low cost marketing tips to make you a successful online business:
#11. PR is about getting magazines, newspapers, and email list to tell their readers about your site. This is hard. The editors demand interesting stories. To get ink, you need a twist. If you think you might make a good read, work hard on the twist to your business news.
#12. If you have a great site, your visitors want to tell their friends about it. Make it easy for them and provide incentives to do so. Ask them to invite their friends to your site. Include the name and email of the referrer in that email. These will be some of the best leads you generate.
#13. Your potential customer reads magazines. Run small ads in publications carefully targeted at your customer. Keep the message minimal – just tell us what you sell and list your URL. Start with the cheapest classified ads in the best publications you can afford.
#14. Find out if banners work for you. Create high quality banners. Run the banners on several well-targeted sites and buy enough impressions to determine if they perform.
#15. You should get other sites to send their visitors to your site. Give them something. Provide a reciprocal link or give them a cut of the revenues generated from their referrals. Do not affiliate with mediocre sites.
#16. Hold a prize-draw. You need a compelling prize, a recurring drawing, a database, and most importantly, a well- crafted email campaign. Manufacturers of unique and interesting items have the best chance of winning with a contest promotion.
#17. Use search engines cleverly. All web businesses must implement an effective search engine strategy. Follow the basics – submit to search engines and make sure your page titles closely match the content, but don’t obsess. Very few businesses thrive from search engine traffic alone. It is only one of the seven promotional methods you should try.
Without spending a fortune on high tech tools or expert know-how, you can easily and cheaply get your website earning you money by following these 17 sound principles. Online business success strategies brought to you by Money Hitman!